The moving target of keyword researchIn this episode, you will hear a SearchNorwich recording of Jon Falgate giving his talk on the keyword research process. Jon explores how keyword research is not just a process you go through once when you make a site or new page, but something that needs to ride the wave of intent and respond to ever-evolving demands.
COVID-19 Google Ad grants and how to temporarily close a websiteIn this episode you'll hear Mark Williams-Cook talk about: Google My Business policy changes: Changes to GMB policy that helps restaurants and food stores that are now offering delivery during COVID-19. COVID-19 Google Ad grants: Some details on the $340M of Google Ads credit that Google is giving small and medium businesses. SEO and e-commerce: Advice on what to do and what not to do when shuttering your e-commerce store temporarily over the Coronvirus period.
Digital marketing during COVID-19 with Kevin IndigKevin and Mark discuss what strategies and tactics organisations can think about to do something good during the COVID-19 crisis. Kevin gives his thoughts about interacting with customers that are 'in shock' and Mark brings his thoughts on changes they have been making with clients in regard to SEO and PPC.
SEO myths and misconceptions with Natalie MottNatalie and Mark discuss the range of myths and misconceptions that are still alive and kicking about SEO. From social media links to duplicate content penalties, Natalie gives her advice and tips on how to focus on what is effective.